Spring 2019 Ready-to-Wear
Philosophy di Lorenzo Serafini
It's An Advertising Commercial
Fashion designers do the same for their fashion shows to sell their upcoming collection with their form of art without using any words to create a social experience. Depending who the designer is their focus area will be structured differently. For some, it’s all about the look from the design of the runway, the backboard, a dollhouse, a bunch of roses hanging from the catwalk, or even a zombie looking scene. While for others it may be a unique location like under the Eiffel Tower, a beach pier, a football field, or even a grocery store. Whatever the case may be it’s meant to work to get your attention to sell you their new collection for the upcoming season.
With a season full of surprises and shows taking place all over the city, the different venue choices give the designer an advantage to display their commercial runway show. Just like Nike, it’s become an advertising commercial to broadcast their clothes to the industry and publications to create an experience for you to share what you see on social platforms everywhere.