RUNWAY

Spring 2019 Ready-to-Wear

Philosophy di Lorenzo Serafini

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Son Jung Wan

Prabal Gurung

RUNWAY

London

Fall/Winter 2018 Ready-to-Wear


Huishan Zhang Markus Lupfer
Natasha Zinko Peter Pilotto Roland Mouret
Ryan Lo
Shrimps




Fall/Winter 2018 Menswear


Lou Dalton
Matthew Miller





New York City

Fall/Winter 2018 Ready-to-Wear


Audra
Barbara Tfank
Bibhu Mohapatra
Chiara Boni La Petite Robe

Christian Siriano
Creatures of Comfort
Cynthia Rowley
Eckhaus Latta
Fashion Hong Kong

Jenny Packham
Kimora Lee Simmons
Laura Siegel
Marc Jacobs
Meagan Ollari
Michael Kors Collection
Milly
Novis
Prabal Gurung
Romeo Hunte
Samuji
Tabula Rasa
Trina Turk
Visvim




Fall/Winter 2018 Menswear


Palmiers du Mal
Perry Ellis




Bridal 2019


Jenny Packham





Milan

Fall/WInter 2018 Ready-to-Wear


Alberta Ferretti
Bally
Dolce & Gabanna
Philosophy di Lorenzo
Serafini
Stella Jean
Trussardi
Versace
Vionnet
Vivetta




Fall/Winter 2018 Menswear


Bally
Daks
Dirk Bikkembergs Emporio Armani Marcelo Burlon County of Milan Palm Angels Versace





Paris

Fall/Winter 2018 Ready-to-Wear


Alexis Mabille Anrealage Balenciage Carven Dice Kayek Off - White Ralph & Russo Redemption Véronique Leroy





Kiev

Fall/Winter 2018 Ready-to-Wear


Flow the Label Ksenia Schnaider Litkovskaya Poustovit





Tokyo

Fal/WInter 2018 Ready-to-Wear


Freiknock Mame





Souel

Fall/Winter 2018 Ready-to-Wear


Münn





Stockholm

Fall/Winter 2018 Ready-to-Wear


Ida Klamborn





It's An Advertising Commercial

Fashion designers do the same for their fashion shows to sell their upcoming collection with their form of art without using any words to create a social experience. Depending who the designer is their focus area will be structured differently. For some, it’s all about the look from the design of the runway, the backboard, a dollhouse, a bunch of roses hanging from the catwalk, or even a zombie looking scene. While for others it may be a unique location like under the Eiffel Tower, a beach pier, a football field, or even a grocery store. Whatever the case may be it’s meant to work to get your attention to sell you their new collection for the upcoming season.

 

With a season full of surprises and shows taking place all over the city, the different venue choices give the designer an advantage to display their commercial runway show. Just like Nike, it’s become an advertising commercial to broadcast their clothes to the industry and publications to create an experience for you to share what you see on social platforms everywhere.

 

 

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Maria Sanchiz Yago