About Mahipal SoCal
Mahipal SoCal is a fashion publication that targets the educational market of fashion where current publications do not. We support fashion brands that showcase during fashion week and are on the fashion calendar with craftmanship and innovation. By doing this, we create a fashion community for the fashion industry. We contribute directly to your brand by building you an individual page, offering space for your collection, stories, and potential buyers. This is something, that is currently not being touched on in current fashion media. We have already built pages for 100 brands. If you are a fashion brand and would like more information to be considered for an account on Mahipal SoCal in 2025, kindly email us with your brand information, about me info, fashion collections, and city you showcase your collections in. If you are a fashion brand that is outside the fashion calendar in Asia, Africa, North America, South America, Antarctica, Europe, and Australia please email us if you are interested in having a shop section and press on Mahipal SoCal.
I was born in India and raised in Northeastern Pennsylvania. I went to school for fashion business and retail in 2010 and in 2012 I transferred to the Art Institute of Philadelphia for fashion marketing. Early that year I started a fashion blog called Mahipal to help build a portfolio with the hopes of landing a job in fashion in New York or Los Angeles. I started to take photos of my friends and turn them into fashion ads with photoshop, designing magazine layouts with InDesign, creating a Follow Your Dreams project, and writing stories. It wasn't until a year later that I changed the name to Mahipal SoCal. After my first year running my blog, I ended up at New York Fashion Week working along side someone from Project Runway.
My first fashion show was at Lincoln Center for BCBGMAXZRIA. As the show started I noticed every detail. Not about the clothes, but the lights, the sounds, the guest list, and more. And at that moment I started to think differently about the fashion industry. Over the years, I kept attending shows in New York and each time it has made me view clothes in a new way. A way that a consumer could never find detailed out in a magazine, but Mahipal SoCal attending could. Seeing clothes walk down a runway or at a presentation and being able to see them alive and active and learn about fashion brands I never heard of, gave me the idea to build Mahipal SoCal into something more. I felt that if I could portray what I saw in person, I could build that onto a website. I could do something that other fashion publications weren’t doing and what consumers never got to see.
Throughout the years I have attended shows from Sally LaPointe, Noon by Noor, Zimmermann, Jill Stuart, Mara Hoffman, Rag & Bone, BCBG, Monique Lhuillier, Kate Spade, Marc Jacobs, Jeffrey Dodd, Public School, Chiara Boni La Petite Robe, Michael Costello, ICB, Milly, and more. After a couple of years I started to gained recognition for my writing and began to work with industry leaders from different fashion magazines. My last year of college I interned at the Daily Front Row and have taken photos for RUNWAY Magazine and Fashion Week Online.
Over the last 12 years, I became very interested in the world of media and the role it plays within the human mind. I have interviewed and worked with editors from different fashion magazines, brands, read books on human behavior, corporate leadership, studied branding, website design, and much more. The digital world has destroyed media, and my goal is to build back faith as a publication with the public. A voice they can trust. To be a fashion forward innovation website and to use our technology to your brand’s advantage. It didn't take long for Mahipal SoCal to turn into a fashion publication, with the premise of supporting fashion brands and viewed as another fashion outlet. The more I did my research, the more I found that there is a audience for this. In speaking to executive leaders over the years, I have had support for this business model with positive feedback. I hope after reading this, you can picture the future of fashion with Mahipal SoCal and your brand, because I am building Mahipal SoCal for you.
David Kester